Neon Souls: Alayne Kulp

ALAYNE: I absolutely can! I am a makeup lover from the Midwest who dabbles in colorful makeup looks on the day to day. I work as a manager in a fine dining restaurant, and I'm so happy I get to wear the looks I create on a daily basis! I've been involved in the online makeup community since 2011, when I discovered beauty reviewers on YouTube. I've been building my makeup collection since then, and in 2020, I bought a camera and began documenting my makeup looks on Instagram as my own little "makeup diary." It's been a really fun ride ever since!

Alayne wears her Velvet Liquid Lipstick in shade Winter Is Coming

HN: Can you share with our audience some of your best tips to feel empowered especially entering a new year?

ALAYNE: I always love the "reset" point of a new year, new month, or new week. It gives me the opportunity to sit down and think about possible routine changes, or just things I want to focus on. My best tips would be to be involved in your own self-improvement and self-awareness, and really analyze what is going well and what might not be - and what you can change to do that. A lot of feeling empowered is to truly know and accept yourself, and to move forward from there. What's nice about this strategy is that it can be used any time - even a new day awards you the opportunity of trying to regain focus or change up your habits.

Alayne wears her Lipstick Balm in shade Dine Me

HN: Do you have any resolutions for 2023 or are you skipping the whole thing?

ALAYNE: I never really hold myself to super hard-and-fast resolutions, but going into 2023, I have the goal to speak up more and communicate fluently with both myself and others around me. I have been learning that it's really important to be able to verbally process how I'm feeling in my relationships with others, no matter if the relationship is professional, friendly, romantic, or family! I definitely just have a general goal to lean on others and to explore my feelings a bit more and establish boundaries that I need to.

Alayne wears her High Gloss Lacquer in shade Kahlo

HN: Your makeup style is super colorful and fun! How do your Hola Neon products fit into the way you create a look? Do you have a favorite shade?

ALAYNE: Yes! I love playing with colors and textures. I have a variety of finishes from the Hola Neon line that I love playing with. Since most of my looks revolve around eyeshadow - I even call myself an "eyeshadow enthusiast" - I like more sheer lip colors most of the time. I love how the tinted lip balm in Dine Me and high gloss lacquer in Kahlo wear on their own, but I also love applying the liquid lipsticks in a more blotted fashion over lip balm. It has this really cool powdery-matte effect that I've been super into alongside the colorful sparkly eyeshadow looks that I wear.

Alayne wears her Velvet Liquid Lipstick in shade DF topped with Kahlo

HN: How will you use your power as a creator, influencer, and woman to influence others positively this year?

ALAYNE: Ultimately, my goal is just to inspire others to create and take makeup as the creative outlet that it is. I hope that seeing me explore a variety of looks and techniques also inspires my followers to try something new! I also have a focus to consume a bit more conscientiously that I have in the past by purchasing less makeup, and I hope to encourage others to use what they already have in their collection to try out new techniques and looks. You probably don't need the exact same makeup product to do a similar look to one you've seen online if you already have a decent collection!

We hope you enjoyed reading about Alayne as much as we loved interviewing her. Remember to subscribe to our newsletter so you don't miss out any of our blogposts, sales, and special announcements.

Until next time, 
HN Team