August 08, 2023
Welcome back #NeonFam to our latest Neon Soul edition, where we will be talking about being empowered by our friends to be our most-creative and authentic selves. To accompany us in this ride we have the lovely Samantha Rose (@smedz.beauty) talking to us about where her inspiration for the quirky and creative makeup looks she creates comes from, some of the best-advice she's been given and more! Don't miss her interview to really get to know her and make sure you check out her incredible creations below...
Hi Sam, can you give us an intro into who you are on and off social media?
Sam: Hi! So obviously on social media I am a content creator/beauty influencer- I love doing editorial, theatrical and glam looks. I keep it very real on Instagram and am transparent with my community when it comes to acne, skin texture as well as when my look doesn’t go to plan. However, outside of social media I am quiet, but love spending time with family and friends. I’m currently in makeup school as well as working part-time; but besides that, I love shopping, going to concerts and spending time with my pup. I would say my personality is the same both online and offline - but maybe a little bit more enhanced online (if that makes sense lol).
Sam wears her Velvet Liquid Lipstick in shade
Iconic in the center of the lips.
Sam: We love your theatrical and creative way of doing makeup. How did you come up with this style? What was your journey to achieving your aesthetic like?
Sam: I love turning ugly things pretty! When I started my Instagram, I used to do very glam and fashion makeup because that’s what everyone else was doing. However, when it comes to Halloween, I dove more into the weirder looks and it just felt more like me. So, I started experimenting with adding more of an editorial flare to my looks and just making it a lil weird and unique to me! I also bring this with me when I do my makeup assignments at school- gotta add a lil smedz beauty weirdest.
Sam wears her Velvet Liquid Lipstick in
shade Winter Is Coming as lip-liner
HN: We want to celebrate our BFFs and lasting friendships this month at Hola Neon. We really do believe that friends are the family we make along the way in life. Do you have friends within the beauty community? How have they impacted you? Or do any of your friends outside of the makeup scene ever express curiosity to try what you do?
Sam: Yes! I made a few friends through my beauty community and they’re all amazing! They each have their own style of makeup but it’s so comforting to message them and pick their brains for ideas or help me embellish a look. I often go to them when I need help with brand collabs or finding new content to add to my roaster. Definitely keeps me grounded.
Sam put on Williams all over her lips for a
candy-apple-red glossy finish.
HN: Your style is super unique and fun, not many would be secure rocking the gorgeous looks you produce. If you were to give a makeover to a close friend of yours who would it be and what type of makeup look would you give them?
Sam: This is such a good question because all of my friends have that natural/clean girl aesthetic. If I had to pick, it would be my university roommate and my best friend, Cheyenne. She’s a very natural girl but I think adding a pop of colour to her every day makeup routine would just be *chef's kiss*. I’m thinking of adding a bright blush like an orange or purple- that would really pop on her! Or even something more subtle, like adding sparkle on the lid just to add that little something something- really elevates a simple look.
Sam completed this fun look with her
Lipstick Balm in shade Trust Me
HN: We know being a beauty creator can be fun and inspiring, but also tiring at times. Who do you go to when the world (not just the makeup world) becomes a bit too much and need some understanding and perhaps advice? What is the best advice this person has given you?
Sam: Oh, another good question! Definitely my boyfriend, he’s been there since the beginning and is my rock. Sometimes I get a little lost in my social media world and start to go into a dark place where I compare myself to others and he really pulls me out of that. I think the best advice he has given me was to keep going.
Sam added her High-Gloss Lacquer in shade Williams
on top of red lipstick for a super pigmented glossy look.
HN: If you were to gift your besties some Hola Neon products which would you choose and why?
Sam: I would gift any of the lipstick balms because the formula is so hydrating while giving a pop of colour- plus it’s so versatile, I love using stick lipsticks as a blush because it gives a natural flush!
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