Neon Souls: Evangeline Molly @evangelinemolly

October 06, 2022

The witching hour is near... and that means all the moody, sultry, femme-fatale shades are here! We love fall, halloween, and the mystique that comes with October. We can't help but feel like our energy shifts and gives way for a more sexy and sultry vibe to take over our makeup and our mindset. This month we caught up with Evangeline Molly and she let us in on her witchy side both as a person and as a beauty creator. Make sure to read all the way through to check out her must-have Hola Neon shades and her gorgeous makeup looks!

Starting off Evangeline gives us this beautiful moody moment wearing her Velvet Liquid Lipstick in shade Lavender Soul

HN: Hi Evangeline, we are so excited to get to know you, can you please give us a quick intro to who you are?

Evangeline: Hi! I’m a Toronto-based beauty creator with a focus on bold yet wearable makeup looks. I have a penchant for all things autumnal, shimmery, and witchy! I’ve dabbled in several creative industries over the years, from visual art to creative writing to music (I was in a feminist rock band for 10 years!) and now I find myself passionately delving into makeup and self-portrait photography. I share my own content on Instagram and TikTok but I also have a YouTube channel with my mom where we have fun playing with makeup and doing chatty GRWMs.

This glowy moment is achieved with Kahlo on lips

HN: Women across the globe are actively using the word ‘witch’ as a way to describe themselves beacuse it has taken over a sense of empowerment and mystique that comes with being a woman. So we would love to know if you would ever call yourself a witch and if so which kind of witch would you be?

Evangeline: First off, I have to say that I love how the idea of being a witch, or calling oneself a witch, has become so popularized! I’m not about gatekeeping that word and what it means to “truly be a witch”. I think the trendiness of witchy-ness speaks to a broader cultural shift, one where people are engaging in a kind of reclamation and tapping into things that have long been repressed such as our intuition, the dark feminine, and bodily autonomy. So I’m all here for it!

And all that to say… yes, I would call myself a witch! I love owning that word and all the weight it holds. I’m an eclectic witch in my personal practice and a glamour/makeup witch in front of the camera!

Evangeline wears shade BOOM! on lips

HN: Do you think applying makeup and having a beauty routine could be a modern version of a ritual? Which steps are your must-dos in your own beauty ritual?

Evangeline: Absolutely, yes. For many people, applying makeup is a meditative practice; one that hones in on creativity and self-care to the point that it’s transformative. And I don’t mean just on the outside. As most makeup junkies know, it can transform the way you feel and be a way to bring your inner energy outward. If that’s not a ritual, then I don’t know what is.

For my own makeup ritual, I like to check in with how I’m feeling that day and what energy I want to channel into my look. I find this is often influenced by the season at the time. As you can imagine, autumn is my favourite season for makeup and I find myself really inspired by all the moody colours and vibes. So every day is basically engaging in a bit of colour magic, honouring where I am that day, and connecting with the outer world. And of course, skin care and sun protection are a must.

Get a natural juicy pout like Evangeline with our High-Gloss Lacquer in shade Kahlo

HN: We know there is more than one way to be a woman, just like there has to be more than one way to connect with our inner witch; in the sense that there must be more than one way to connect to the passion, fire, and mystical energy within all of us. Is there a specific way you are able to harness that energy in your daily life? What do you do in times when that energy seems to feel lost?

Evangeline: It can definitely be hard sometimes to take a step back and connect with yourself in these crazy times with the constant stimulation we always have around us. I try every day to claim a couple moments to myself, and I mean really to myself - no work, no social media, no TV or book, or errand, etc. I’ll use these moments to do something like pull a tarot card, drink a coffee and just listen to the world around me, or do yoga. Basically, just slow down! And then on a bigger scale, I try to drive out of the city for hikes sometimes or for a couple nights camping. Spending time in nature and in silence is a medicine we often forget about or take for granted.