February marks the official launch of a really exciting collaborative project that we've been working on for a while now. Since January was kind of a test month for us and February is officially marking the start of the year, we decided that all exciting projects and new year resolutions should launch this month. Who's with us?
Starting this month and every month after, our Neon Souls monthly edition will be highlighting creators that we truly love. The people we choose will be highly curated and inspiring in unique ways - be it through their inspiring energy, words, the way they interact with their audience or their creativity and visual aesthetic. These are creators who inspire us deeply and lead in their own unique ways. Our goal for this initiative is to leverage Instagram to zoom in on what’s behind what sometimes feels heavily focused on strictly bite-sized content. Don’t get us wrong, we love the visual impact of social media but it can often leave you wondering who’s behind the content and what drives the incredible creations.
We could not be happier to announce our first two Neon Souls of February - Mellisa Nuy (@makeupbydutch) and Karla Fortea (@karlafortea). We've worked with these incredible women for a couple of years now and they've supported the growth of Hola Neon almost since launch - we could not be more grateful to have them in our lives! You've probably seen their creative genius in our feed a few times but, if you haven't, do yourself a favour and start following their journey ASAP, their creativity is inspiring, refreshing and always jaw-dropping.
Melissa is a Dutch content creator who started her career in the beauty world by practicing makeup application on her sister as a kid. In honour of the love month, we caught up with Melissa about her biggest inspirations and her biggest love. The answers are adorable and super Valentines worthy. Enjoy!
Melissa wears our High-Gloss Lacquer in Kahlo
A closer look of Kahlo by Melissa
HN: What does makeup mean to you?
For me, makeup is like climbing. You have to make an effort to go up, to progress, to grow. But when you see what you achieved, you feel proud and happy, and you feel that it’s all worth it. The advantage of makeup is that there is no top, you always have the opportunity to improve.
Karla wears Wink ;) on this look inspired by The Umbrella Academy
HN: What inspires you to create?
I can get inspired by everything! The details from daily life can lead to the most unexpected and brilliant ideas.
HN: How do you balance the good days with the bad ones?
I always try to see things from a broad perspective. Normally, the things that make us worry today won’t matter tomorrow.
We hope you enjoyed learning more about these beautiful Neon Souls and that you follow them along for more badass content.
P.S.: If you're interested in being featured, send us an email to firstname.lastname@example.org and share a few things about yourself, your IG handle and whatever you think makes your soul neon.
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