I got this from an Ipsy bag some time ago but hadn't tried it out until recently and oh my god I am obsessed! One coat lasts ALL day, doesn't transfer at all, doesn't dry out my lips, and it doesn't bleed! I'm ordering more of this lipstick because I am so impressed. I used to only wear Colourpop's liquid lipstick, but Hola Neon might just become my new go-to!