One of my favorites!
This is a very smooth and glossy lip color that feels hydrating, but not sticky like most glosses. I orginally tried Love Me and really liked it as an alternative to more intense reds. Call Me is a subtle pink and suits my complexion (peachy and pale). I can see why some folks would think it's too light; if you have a naturally deep lip color, it may not be dark enough. For my pale ass lips, it works great haha!
I received this lipstick balm in an Ipsy sample awhile back, and decided I love it so much, I needed multiple tubes to have around. l'm not a huge lipstick wearer, so I love the formulation—it's moisturizing, light, and just the right amount of color for an everyday look that goes great with my fair, warm complexion.
Love this color, goes with everything.